Custom Window Graphics for Coca-Cola
I had the privilege of again working with Coca-Cola, this time on a unique digital window artwork for Polly Coffee Bar, an iconic venue in the heart of Perth’s main cultural precinct. This was an exciting challenge—creating a design that reflected the cafe owner’s vision while subtly incorporating Coca-Cola branding.
Since the final piece was to be printed onto vinyl and applied to the cafe’s windows, I proposed a photographic-based montage. Inspired by the Colombian coffee region, the artwork was shaped by the owner's desire to emphasise coffee, jungles, and the hardworking growers of Latin America.
To make this vision a reality, I teamed up with professional photographer Matt Fieldes and traveled to Colombia’s Zona Cafetera. There, I personally directed the photography process, capturing the lush landscapes and vibrant coffee culture firsthand.
Using these stunning images, I created a rich jungle and coffee montage—bold, immersive, and alive with color. The Coca-Cola branding was woven in subtly, enhancing rather than overpowering the beauty of the scene. The final window is visually striking tribute to coffee culture that perfectly complements Polly Coffee Bar’s atmosphere.
This project was an incredible journey from concept to completion, and I’m thrilled to see it become part of Perth’s creative landscape.
I had the privilege of again working with Coca-Cola, this time on a unique digital window artwork for Polly Coffee Bar, an iconic venue in the heart of Perth’s main cultural precinct. This was an exciting challenge—creating a design that reflected the cafe owner’s vision while subtly incorporating Coca-Cola branding.
Since the final piece was to be printed onto vinyl and applied to the cafe’s windows, I proposed a photographic-based montage. Inspired by the Colombian coffee region, the artwork was shaped by the owner's desire to emphasise coffee, jungles, and the hardworking growers of Latin America.
To make this vision a reality, I teamed up with professional photographer Matt Fieldes and traveled to Colombia’s Zona Cafetera. There, I personally directed the photography process, capturing the lush landscapes and vibrant coffee culture firsthand.
Using these stunning images, I created a rich jungle and coffee montage—bold, immersive, and alive with color. The Coca-Cola branding was woven in subtly, enhancing rather than overpowering the beauty of the scene. The final window is visually striking tribute to coffee culture that perfectly complements Polly Coffee Bar’s atmosphere.
This project was an incredible journey from concept to completion, and I’m thrilled to see it become part of Perth’s creative landscape.
“We tasked Fieldey with a rather tricky brief. To pay homage to a unique venue, Pollys Coffee Bar, in one of the most iconic part in Perth.
Not only did Fieldey decipher our complex brief, she kept numerous stakeholders happy and engaged while providing a fantastic end solution that complimented the outlet and surrounds.
Fieldey was a delight to work with and I look forward to collaborating with her on many projects to come.”
Kristy Aylmore, Customer Activation Manager, Coca-Cola.
Tiki Bar Wall Mural for Streets of Perth
Nikki and Duncan, from Streets of Perth, bought their amazing new home in November last year and asked me to come paint a custom mural to brighten up their outdoor tiki bar. We started stage one last year and on the weekend I came in and finished off stage two by adding Indi the cat and some wood paneling.
The wall originally had a large mosaic on it, but when the house changed hands the old owners took it with them and left a large yellow space to be filled. Nikki and Duncan wanted a trompe l’oeil beach scene with tropical elements to brighten up the space. Inspiration for the beach scene comes from my all time favourite beach, Emily Bay, from Norfolk Island, where I grew up and spent many happy days swimming as a kid.
Our model is the stunning Marina Martini and the cat is the princess of the house, Indi, the rag doll. If they had a pet Macaw it probably wouldn’t last long in a house with cats! Big thank you to Nikki and Duncan for being awesome hosts, Marina for being an awesome model and also to Mitch Low for being no. 1 best minion.
Nikki and Duncan, from Streets of Perth, bought their amazing new home in November last year and asked me to come paint a custom mural to brighten up their outdoor tiki bar. We started stage one last year and on the weekend I came in and finished off stage two by adding Indi the cat and some wood paneling.
The wall originally had a large mosaic on it, but when the house changed hands the old owners took it with them and left a large yellow space to be filled. Nikki and Duncan wanted a trompe l’oeil beach scene with tropical elements to brighten up the space. Inspiration for the beach scene comes from my all time favourite beach, Emily Bay, from Norfolk Island, where I grew up and spent many happy days swimming as a kid.
Our model is the stunning Marina Martini and the cat is the princess of the house, Indi, the rag doll. If they had a pet Macaw it probably wouldn’t last long in a house with cats! Big thank you to Nikki and Duncan for being awesome hosts, Marina for being an awesome model and also to Mitch Low for being no. 1 best minion.
Surfboard Graphic to Promote CITROËN Europe & Ripcurl's NEW CACTUS C4
Back in March 2016, I had the incredible opportunity to be part of a unique project with Havas Work Club in London. The campaign aimed to launch the new RipCurl edition Citroën C4 Cactus, and they wanted to combine surf culture with automotive style in a way that hadn't been done before. To bring this vision to life, they called on three of the world’s best surf artists—one of which was me, representing Australia.
We were challenged with creating custom surfboard graphics that would not only fit the vibe of Citroën’s rugged yet stylish vehicle but also align with RipCurl's spirit of adventure. To make it even more exciting, we were asked to film the entire process on GoPro cameras to give fans a behind-the-scenes look at how we created the art. The idea was to make the campaign feel as authentic as the boards we were painting.
In March 2016, I had the incredible opportunity to be part of a unique project with Havas Work Club in London. The campaign aimed to launch the new RipCurl edition Citroën C4 Cactus, and they wanted to combine surf culture with automotive style in a way that hadn't been done before. To bring this vision to life, they called on three of the world’s best surf artists—one of which was me, representing Australia.
We were challenged with create custom surfboards that would fit the vibe of Citroën’s rugged yet stylish vehicle and align with RipCurl's spirit of adventure. To make it even more exciting, we were asked to film the entire process on GoPro cameras to give fans a behind-the-scenes look at how we created the art. The idea was to make the campaign feel as authentic as the boards we were painting.
For my part, I hand-painted an artwork that was inspired by the natural textures of surfboards and the energy of the ocean. After completing the piece, I carefully photographed it, digitised the image to meet the agency’s specifications, and sent it off to Havas in London. They printed the artwork onto a mesh inlay, which was then glassed into specially handcrafted surfboards.
The real magic happened when those boards were photographed in their natural element—alongside the Citroën C4 Cactus. The final result was stunning: a fusion of art, sport, and the open road that was showcased in print and online across Europe. The campaign a huge success and the boards were later auctioned off for charity, giving back to The Wave Project; a group based in Cornwall, that help young adults to gain confidence and reduce anxiety through surfing,
The "making of" videos we filmed became a powerful tool in promoting the campaign, giving viewers a glimpse of the creative process and the passion behind each board. It was an amazing experience to be a part of such a global project that brought together the worlds of surfing, automotive design, and art.
Click to read more about the campaign and see the boards in action!
Custom surfboard project for Anytime fitness
When Anytime Fitness needed five custom surfboards as prizes for their 2013 annual conference in Minnesota, they turned to renowned artist Fieldey to bring the vision to life. Fieldey was excited to take on the project but quickly realised that sourcing surfboards in an inland state would be far more difficult than in Australia.
To keep things cost-effective, Fieldey arranged for the boards to be shaped in the U.S., tracking down the only shaper in a neighbouring landlocked state. With the surfboards in production, Fieldey collaborated with Anytime Fitness’ in-house design team to adapt their graphics onto digital surfboard templates.
To ensure a flawless finish, the artwork was printed onto specialised surfboard mesh inlays by an Australian company before being shipped to the U.S. for application during manufacturing. The final result? Five stunning, high-quality surfboards delivered to Minnesota just in time for the conference.
Through creative problem-solving and international collaboration, Fieldey helped Anytime Fitness make waves—without a coastline in sight.
When Anytime Fitness needed five custom surfboards as prizes for their 2013 annual conference in Minnesota, I was thrilled to bring their vision to life. I was excited to take on the project but quickly realized that sourcing surfboards in an inland state would be far more difficult than in Australia.
To keep things cost-effective, I arranged for the boards to be shaped in the U.S., tracking down the only shaper in a neighboring landlocked state. With the surfboards in production, I collaborated with Anytime Fitness' in-house design team to adapt their graphics onto digital surfboard templates.
To ensure a flawless finish, I had the artwork printed onto specialized surfboard mesh inlays by an Australian company before shipping it to the U.S. for application during manufacturing. The final result? Five stunning, high-quality surfboards delivered to Minnesota just in time for the conference.
Through creative problem-solving and international collaboration, I helped Anytime Fitness make waves—without a coastline in sight.
