Custom surfboard project for Anytime fitness
When Anytime Fitness needed five custom surfboards as prizes for their 2013 annual conference in Minnesota, I was thrilled to bring their vision to life. I was excited to take on the project but quickly realized that sourcing surfboards in an inland state would be far more difficult than in Australia.
To keep things cost-effective, I arranged for the boards to be shaped in the U.S., tracking down the only shaper in a neighboring landlocked state. With the surfboards in production, I collaborated with Anytime Fitness' in-house design team to adapt their graphics onto digital surfboard templates.
To ensure a flawless finish, I had the artwork printed onto specialized surfboard mesh inlays by an Australian company before shipping it to the U.S. for application during manufacturing. The final result? Five stunning, high-quality surfboards delivered to Minnesota just in time for the conference.
Through creative problem-solving and international collaboration, I helped Anytime Fitness make waves—without a coastline in sight.
