Custom surfboard project for Anytime fitness
When Anytime Fitness needed five custom surfboards as prizes for their 2013 annual conference in Minnesota, they turned to renowned artist Fieldey to bring the vision to life. Fieldey was excited to take on the project but quickly realised that sourcing surfboards in an inland state would be far more difficult than in Australia.
To keep things cost-effective, Fieldey arranged for the boards to be shaped in the U.S., tracking down the only shaper in a neighbouring landlocked state. With the surfboards in production, Fieldey collaborated with Anytime Fitness’ in-house design team to adapt their graphics onto digital surfboard templates.
To ensure a flawless finish, the artwork was printed onto specialised surfboard mesh inlays by an Australian company before being shipped to the U.S. for application during manufacturing. The final result? Five stunning, high-quality surfboards delivered to Minnesota just in time for the conference.
Through creative problem-solving and international collaboration, Fieldey helped Anytime Fitness make waves—without a coastline in sight.
When Anytime Fitness needed five custom surfboards as prizes for their 2013 annual conference in Minnesota, I was thrilled to bring their vision to life. I was excited to take on the project but quickly realized that sourcing surfboards in an inland state would be far more difficult than in Australia.
To keep things cost-effective, I arranged for the boards to be shaped in the U.S., tracking down the only shaper in a neighboring landlocked state. With the surfboards in production, I collaborated with Anytime Fitness' in-house design team to adapt their graphics onto digital surfboard templates.
To ensure a flawless finish, I had the artwork printed onto specialized surfboard mesh inlays by an Australian company before shipping it to the U.S. for application during manufacturing. The final result? Five stunning, high-quality surfboards delivered to Minnesota just in time for the conference.
Through creative problem-solving and international collaboration, I helped Anytime Fitness make waves—without a coastline in sight.
