Don't Drink and Drown Campaign

In a creative bid to raise awareness about water safety, I was part of the "Don't Drink and Drown" campaign, which aimed to prevent drownings among 15 to 24-year-olds.

A striking custom-painted surfboard became the campaign's centerpiece. I was commissioned to design a one-of-a-kind surfboard that would resonate with the campaign’s young audience.

My final design was a bold, retro-inspired skull submerged in a sea of beer — an eye-catching yet sobering reminder of the dangers of mixing alcohol with water activities.

The visually striking board was put to action by surfer Moses Le Grice, who rode it at various events throughout 2014. The campaign successfully leveraged surf culture to drive home its serious message in a way that felt fresh, relevant, and engaging for its target demographic.

With its fusion of art, sport, and safety advocacy, the campaign proved that impactful messaging doesn’t have to be boring.