Food Truck Revamp
Kate, the owner of Grilled to the Mac, one of Perth's best-loved food trucks, invited me to collaborate on the redesign of her iconic van. After 10 years in business, Kate knew it was time for a refresh – something bold and eye-catching that would capture the essence of the business and get people talking.
The design was inspired by a dream Kate had. Picture this: a sandwich with wheels, driving down a cheese road through a landscape filled with American icons that reflected the delicious fast food Grilled to the Mac serves.
I immediately gravitated towards the idea of a hot-rod sandwich – something that would make the original logo stand out and align more with the high-energy, fun vibe of the American fast food culture, while still echoing Grilled to the Mac’s ethos: “to the mac (max).” I set to work, pushing the concept further by blending in elements of classic American hot-rod culture and drawing inspiration from the legendary Ed Roth’s artwork.
Kate, the owner of Grilled to the Mac, one of Perth's best-loved food trucks, invited me to collaborate on the redesign of her iconic van. After 10 years in business, Kate knew it was time for a refresh – something bold and eye-catching that would capture the essence of the business and get people talking.
The design was inspired by a dream Kate had. Picture this: a sandwich with wheels, driving down a cheese road through a landscape filled with American icons that reflected the delicious fast food Grilled to the Mac serves.
I immediately gravitated towards the idea of a hot-rod sandwich – something that would make the original logo stand out and align more with the high-energy, fun vibe of the American fast food culture, while still echoing Grilled to the Mac’s ethos: “to the mac (max).” I set to work, pushing the concept further by blending in elements of classic American hot-rod culture and drawing inspiration from the legendary Ed Roth’s artwork.
For the truck’s new design, I chose a striking colour scheme of sky blue and orange to make the artwork bold and dynamic. New, high-impact hot-rod sandwiches and playful icons emerged, making the truck unmistakable on the road.
This total transformation that reflects not just the food but the energy and spirit of the business. Kate was so pleased with the design that she asked me to create a new logo based on the hot-rod sandwich. The new logo better represented the truck’s fresh look and has been a hit with customers.
Since the makeover, Grilled to the Mac has been busier than ever. The positive feedback at events has been overwhelming, and it’s clear that the new look has sparked something special. It’s been a joy to see the truck stand out, drawing in crowds and bringing a little extra flavour to Perth’s already vibrant food scene.
Beachside Painting Workshops for Fringe Festival
The City of Stirling approached me to run custom 'drop-in' trucker painting workshops at the stunning Sunset Veranda during the Fringe World Festival. This free activity aimed to kids, parents, and other festival goers.
Over the course of the festival, we facilitated multiple three-hour drop-in workshops. People of all ages showed up eager to customise their very own trucker caps. Each participant could choose from four different coloured caps, and we supplied all the paint pens and pencils needed to turn a blank canvas into something truly special.
The concept was designed to be laid-back and accessible. With the drop-in style, we could accommodate up to 50 people in just two hours, which meant we could include as many participants as possible throughout the day. It also meant that we could cater to different age groups and attention spans.
What I loved the most was seeing the creativity flow, especially when the kids realised they could create their very own piece of wearable art. It was amazing to watch them get absorbed in the painting process, knowing that they would walk away with something they could wear with pride. The joy on their faces when they finished their caps—some even proudly rocking them to school after—was priceless.
The City of Stirling approached me to run custom 'drop-in' trucker painting workshops at the stunning Sunset Veranda during the Fringe World Festival. This free activity aimed to kids, parents, and other festival goers.
Over the course of the festival, we facilitated multiple three-hour drop-in workshops. People of all ages showed up eager to customise their very own trucker caps. Each participant could choose from four different coloured caps, and we supplied all the paint pens and pencils needed to turn a blank canvas into something truly special.
The concept was designed to be laid-back and accessible. With the drop-in style, we could accommodate up to 50 people in just two hours, which meant we could include as many participants as possible throughout the day. It also meant that we could cater to different age groups and attention spans.
What I loved the most was seeing the creativity flow, especially when the kids realised they could create their very own piece of wearable art. It was amazing to watch them get absorbed in the painting process, knowing that they would walk away with something they could wear with pride. The joy on their faces when they finished their caps—some even proudly rocking them to school after—was priceless.
For those who wanted to get even more creative, we allowed participants to bring along their surfboards or skateboards, providing an opportunity for them to paint on their own gear.
All in all, the workshops were a huge success. They offered a free, engaging activity for festival-goers that brought the community together in a way that felt relaxed and creative. Seeing people of all ages come together to express their own style through art—whether on a cap, board, or just on paper—displayed the spirit of Perth Fridge - creativity without borders.
New Shop Fit-Out for Bang Digital
To enhance their presence and create an engaging streetscape, they commissioned me to design and paint a 13-metre-long mural on their front fence. The objective was to not only complement the new space but also to capture attention and spark curiosity among passersby.
Renae, the Managing Director, originally suggested a botanical theme, but I wanted to add an extra dimension—something that would make people stop and take a closer look, especially those waiting at the traffic lights right next to the wall. So, I wove in a playful twist: hidden within the lush botanical elements were “things that go bang!”—unexpected explosive motifs that added a layer of intrigue and fun to the piece.
The mural was a hit. So much so that Bang Digital invited me back to bring the magic indoors with three additional murals to inject even more energy into their workspace. For the final internal mural, I took inspiration from their name and designed a bold, typographic piece spelling out 'BANG'. Each letter was brought to life with elements reflecting the company’s ethos and culture.
When Bang Digital relocated to a new, highly visible corner premises, they saw an opportunity to make a bold statement. To enhance their presence and create an engaging streetscape, they commissioned me to design and paint a 13-metre-long mural on their front fence. The objective was to complement the new space and capture attention and spark curiosity among passersby.
Renae, the Managing Director, originally suggested a botanical theme, but I wanted to add an extra dimension—something that would make people stop and take a closer look, especially those waiting at the traffic lights right next to the wall. So, I wove in a playful twist: hidden within the lush botanical elements were “things that go bang!”—unexpected explosive motifs that added a layer of intrigue and fun to the piece.
The mural was a hit. So much so that Bang Digital invited me back to bring the magic indoors with three additional murals to inject even more energy into their workspace. For the final internal mural, I took inspiration from their name and designed a bold, typographic piece spelling out 'BANG'. Each letter was brought to life with elements reflecting the company’s ethos and culture.
The 'B' featured the iconic Buzzy Bee toy, a nod to Renae’s New Zealand roots and a symbol of fun and imagination. 'A' showcased a retro Superman, representing ownership and taking charge. 'N' incorporated a classic 80s Viewmaster, a reminder to always keep the bigger picture in sight. And 'G' displayed a set of tin cans connected by string—a simple yet powerful representation of communication.
Bringing these murals to life was an absolute joy, and it was fantastic to see Bang Digital embrace creativity as a key part of their brand identity. Their space isn’t just an office—it’s a vibrant, inspiring hub that reflects their dynamic spirit.
"Bang Digital engaged Fieldey to work on our corporate street frontage mural in 2019.
From the moment we first engaged with Fieldey, she really listened to the brief, took the time to ask questions, and got to know our business and the look and feel that we wanted. The street mural is so striking, and its generated a large amount of interest for us and the business, by drawing attention to our building and brand signage.
We then decided to engage Fieldey to complete a body of work inside our office. Again she took on board the challenge of communicating our brand in a highly creative way, as well as working with us, taking feedback on board and refining to get it right.
Fieldey is an absolute delight to work with, and just amazing to watch her in her craft. She is a true talent. I wish I could find some more white space for her to cover."
Renae Lunjevich, Managing Director, Bang Digital
Custom Window Graphics for Coca-Cola
I had the privilege of again working with Coca-Cola, this time on a unique digital window artwork for Polly Coffee Bar, an iconic venue in the heart of Perth’s main cultural precinct. This was an exciting challenge—creating a design that reflected the cafe owner’s vision while subtly incorporating Coca-Cola branding.
Since the final piece was to be printed onto vinyl and applied to the cafe’s windows, I proposed a photographic-based montage. Inspired by the Colombian coffee region, the artwork was shaped by the owner's desire to emphasise coffee, jungles, and the hardworking growers of Latin America.
To make this vision a reality, I teamed up with professional photographer Matt Fieldes and traveled to Colombia’s Zona Cafetera. There, I personally directed the photography process, capturing the lush landscapes and vibrant coffee culture firsthand.
Using these stunning images, I created a rich jungle and coffee montage—bold, immersive, and alive with color. The Coca-Cola branding was woven in subtly, enhancing rather than overpowering the beauty of the scene. The final window is visually striking tribute to coffee culture that perfectly complements Polly Coffee Bar’s atmosphere.
This project was an incredible journey from concept to completion, and I’m thrilled to see it become part of Perth’s creative landscape.
I had the privilege of again working with Coca-Cola, this time on a unique digital window artwork for Polly Coffee Bar, an iconic venue in the heart of Perth’s main cultural precinct. This was an exciting challenge—creating a design that reflected the cafe owner’s vision while subtly incorporating Coca-Cola branding.
Since the final piece was to be printed onto vinyl and applied to the cafe’s windows, I proposed a photographic-based montage. Inspired by the Colombian coffee region, the artwork was shaped by the owner's desire to emphasise coffee, jungles, and the hardworking growers of Latin America.
To make this vision a reality, I teamed up with professional photographer Matt Fieldes and traveled to Colombia’s Zona Cafetera. There, I personally directed the photography process, capturing the lush landscapes and vibrant coffee culture firsthand.
Using these stunning images, I created a rich jungle and coffee montage—bold, immersive, and alive with color. The Coca-Cola branding was woven in subtly, enhancing rather than overpowering the beauty of the scene. The final window is visually striking tribute to coffee culture that perfectly complements Polly Coffee Bar’s atmosphere.
This project was an incredible journey from concept to completion, and I’m thrilled to see it become part of Perth’s creative landscape.
“We tasked Fieldey with a rather tricky brief. To pay homage to a unique venue, Pollys Coffee Bar, in one of the most iconic part in Perth.
Not only did Fieldey decipher our complex brief, she kept numerous stakeholders happy and engaged while providing a fantastic end solution that complimented the outlet and surrounds.
Fieldey was a delight to work with and I look forward to collaborating with her on many projects to come.”
Kristy Aylmore, Customer Activation Manager, Coca-Cola.
Mexican-Themed Nightclub Fit-Out
Entertainment Enterprises commissioned me to transform Paramount nightclub in Northbridge, Perth, into a vibrant Mexican-themed party venue: Señor Peppers. The brief was clear—bring the energy of a Dia de los Muertos (Day of the Dead) fiesta to life, with playful and eye-catching artwork that would complement the venue’s new identity.
I spent two weeks painting four massive interior walls during the re-fit construction phase. This was no small feat—large scaffolds became my new best friends as I tackled a particularly tricky 7m x 5m staircase wall, which was transformed into a lively scene of dancing skeletons.
Every brushstroke was carefully considered to align with the interior design and furnishings, ensuring that the murals blended seamlessly into the final aesthetic of the venue. Bold, dynamic colours set the stage for a space that radiated fun, energy, and a true Mexican party vibe.
To capture the spirit of the project, I created a fun ‘making of’ video for Señor Peppers, giving people a behind-the-scenes look at the creative process. This became a fantastic way for the venue to engage with their audience on social media, building excitement before the grand opening.
The end result was a visually striking venue filled with colour, character, and an unmistakable fiesta atmosphere. Seeing my work become an integral part of Señor Peppers was incredibly rewarding, and I couldn’t have been happier to bring this vision to life.
¡Viva la fiesta!
Entertainment Enterprises commissioned me to transform Paramount nightclub in Northbridge, Perth, into a vibrant Mexican-themed party venue: Señor Peppers. The brief was clear—bring the energy of a Dia de los Muertos (Day of the Dead) fiesta to life, with playful and eye-catching artwork that would complement the venue’s new identity.
I spent two weeks painting four massive interior walls during the re-fit construction phase. This was no small feat—large scaffolds became my new best friends as I tackled a particularly tricky 7m x 5m staircase wall, which was transformed into a lively scene of dancing skeletons.
Every brushstroke was carefully considered to align with the interior design and furnishings, ensuring that the murals blended seamlessly into the final aesthetic of the venue. Bold, dynamic colours set the stage for a space that radiated fun, energy, and a true Mexican party vibe.
To capture the spirit of the project, I created a fun ‘making of’ video for Señor Peppers, giving people a behind-the-scenes look at the creative process. This became a fantastic way for the venue to engage with their audience on social media, building excitement before the grand opening.
The end result was a visually striking venue filled with colour, character, and an unmistakable fiesta atmosphere. Seeing my work become an integral part of Señor Peppers was incredibly rewarding, and I couldn’t have been happier to bring this vision to life.
¡Viva la fiesta!
Iron Fist Clothing Merchandise
I had the privilege of partnering with Iron Fist Clothing between 2013 and 2015 to create hand-painted artwork for their clothing ranges. This collaboration involved designing artwork that embodied the brand’s edgy, bold aesthetic while being adaptable across a diverse array of merchandise.
The challenge was to create artwork with a hand-painted feel while delivering high-resolution digital files, ensuring the designs could be reproduced across various items, from shoes and bags to clothing and bikinis. The brief was clear: the designs needed to be vibrant, fun, and youthful, perfectly aligning with Iron Fist’s alternative, femme-focused customer base.
I had the privilege of partnering with Iron Fist Clothing between 2013 and 2015 to create hand-painted artwork for their clothing ranges. This collaboration involved designing artwork that embodied the brand’s edgy, bold aesthetic while being adaptable across a diverse array of merchandise.
The challenge was to create artwork with a hand-painted feel while delivering high-resolution digital files, ensuring the designs could be reproduced across various items, from shoes and bags to clothing and bikinis. The designs needed to be vibrant, fun, and youthful - perfectly aligning with Iron Fist’s alternative, femme-focused customer base.
Over the course of the three years, I produced six unique pieces of artwork. These designs were applied to a wide range of apparel, helping to define the brand's distinct identity and appeal to a broad audience. It was incredibly rewarding to see my art featured across so many different products, knowing it resonated with Iron Fist’s customers around the world.
