Food Truck Revamp
Kate, the owner of Grilled to the Mac, one of Perth's best-loved food trucks, invited me to collaborate on the redesign of her iconic van. After 10 years in business, Kate knew it was time for a refresh – something bold and eye-catching that would capture the essence of the business and get people talking.
The design was inspired by a dream Kate had. Picture this: a sandwich with wheels, driving down a cheese road through a landscape filled with American icons that reflected the delicious fast food Grilled to the Mac serves.
I immediately gravitated towards the idea of a hot-rod sandwich – something that would make the original logo stand out and align more with the high-energy, fun vibe of the American fast food culture, while still echoing Grilled to the Mac’s ethos: “to the mac (max).” I set to work, pushing the concept further by blending in elements of classic American hot-rod culture and drawing inspiration from the legendary Ed Roth’s artwork.
Kate, the owner of Grilled to the Mac, one of Perth's best-loved food trucks, invited me to collaborate on the redesign of her iconic van. After 10 years in business, Kate knew it was time for a refresh – something bold and eye-catching that would capture the essence of the business and get people talking.
The design was inspired by a dream Kate had. Picture this: a sandwich with wheels, driving down a cheese road through a landscape filled with American icons that reflected the delicious fast food Grilled to the Mac serves.
I immediately gravitated towards the idea of a hot-rod sandwich – something that would make the original logo stand out and align more with the high-energy, fun vibe of the American fast food culture, while still echoing Grilled to the Mac’s ethos: “to the mac (max).” I set to work, pushing the concept further by blending in elements of classic American hot-rod culture and drawing inspiration from the legendary Ed Roth’s artwork.
For the truck’s new design, I chose a striking colour scheme of sky blue and orange to make the artwork bold and dynamic. New, high-impact hot-rod sandwiches and playful icons emerged, making the truck unmistakable on the road.
This total transformation that reflects not just the food but the energy and spirit of the business. Kate was so pleased with the design that she asked me to create a new logo based on the hot-rod sandwich. The new logo better represented the truck’s fresh look and has been a hit with customers.
Since the makeover, Grilled to the Mac has been busier than ever. The positive feedback at events has been overwhelming, and it’s clear that the new look has sparked something special. It’s been a joy to see the truck stand out, drawing in crowds and bringing a little extra flavour to Perth’s already vibrant food scene.
Beachside Painting Workshops for Fringe Festival
The City of Stirling approached me to run custom 'drop-in' trucker painting workshops at the stunning Sunset Veranda during the Fringe World Festival. This free activity aimed to kids, parents, and other festival goers.
Over the course of the festival, we facilitated multiple three-hour drop-in workshops. People of all ages showed up eager to customise their very own trucker caps. Each participant could choose from four different coloured caps, and we supplied all the paint pens and pencils needed to turn a blank canvas into something truly special.
The concept was designed to be laid-back and accessible. With the drop-in style, we could accommodate up to 50 people in just two hours, which meant we could include as many participants as possible throughout the day. It also meant that we could cater to different age groups and attention spans.
What I loved the most was seeing the creativity flow, especially when the kids realised they could create their very own piece of wearable art. It was amazing to watch them get absorbed in the painting process, knowing that they would walk away with something they could wear with pride. The joy on their faces when they finished their caps—some even proudly rocking them to school after—was priceless.
The City of Stirling approached me to run custom 'drop-in' trucker painting workshops at the stunning Sunset Veranda during the Fringe World Festival. This free activity aimed to kids, parents, and other festival goers.
Over the course of the festival, we facilitated multiple three-hour drop-in workshops. People of all ages showed up eager to customise their very own trucker caps. Each participant could choose from four different coloured caps, and we supplied all the paint pens and pencils needed to turn a blank canvas into something truly special.
The concept was designed to be laid-back and accessible. With the drop-in style, we could accommodate up to 50 people in just two hours, which meant we could include as many participants as possible throughout the day. It also meant that we could cater to different age groups and attention spans.
What I loved the most was seeing the creativity flow, especially when the kids realised they could create their very own piece of wearable art. It was amazing to watch them get absorbed in the painting process, knowing that they would walk away with something they could wear with pride. The joy on their faces when they finished their caps—some even proudly rocking them to school after—was priceless.
For those who wanted to get even more creative, we allowed participants to bring along their surfboards or skateboards, providing an opportunity for them to paint on their own gear.
All in all, the workshops were a huge success. They offered a free, engaging activity for festival-goers that brought the community together in a way that felt relaxed and creative. Seeing people of all ages come together to express their own style through art—whether on a cap, board, or just on paper—displayed the spirit of Perth Fridge - creativity without borders.
Iron Fist Clothing Merchandise
I had the privilege of partnering with Iron Fist Clothing between 2013 and 2015 to create hand-painted artwork for their clothing ranges. This collaboration involved designing artwork that embodied the brand’s edgy, bold aesthetic while being adaptable across a diverse array of merchandise.
The challenge was to create artwork with a hand-painted feel while delivering high-resolution digital files, ensuring the designs could be reproduced across various items, from shoes and bags to clothing and bikinis. The brief was clear: the designs needed to be vibrant, fun, and youthful, perfectly aligning with Iron Fist’s alternative, femme-focused customer base.
I had the privilege of partnering with Iron Fist Clothing between 2013 and 2015 to create hand-painted artwork for their clothing ranges. This collaboration involved designing artwork that embodied the brand’s edgy, bold aesthetic while being adaptable across a diverse array of merchandise.
The challenge was to create artwork with a hand-painted feel while delivering high-resolution digital files, ensuring the designs could be reproduced across various items, from shoes and bags to clothing and bikinis. The designs needed to be vibrant, fun, and youthful - perfectly aligning with Iron Fist’s alternative, femme-focused customer base.
Over the course of the three years, I produced six unique pieces of artwork. These designs were applied to a wide range of apparel, helping to define the brand's distinct identity and appeal to a broad audience. It was incredibly rewarding to see my art featured across so many different products, knowing it resonated with Iron Fist’s customers around the world.
LIQUITEX Skate Art for OZ Comic-Con
In April 2015, Jasco commissioned artist Fieldey to create three unique skate decks for display at Oz Comic-Con in Melbourne, showcasing the versatility of Liquitex products. Fieldey used her signature graffiti-inspired techniques, including basic fades, a liquid soap effect, and chains as stencils, to bring her designs to life.
The three decks featured distinct themes: a Little Red Riding Hood-inspired design, a wild blue and green bulldog, and a tattoo-style board with skulls and chains. Each piece demonstrated how Liquitex aerosol and acrylic paints could work together to create vibrant, textured artworks.
In April 2015, Jasco commissioned me to create three unique skate decks for display at Oz Comic-Con in Melbourne, showcasing the versatility of Liquitex paint products.
I focused on graffiti-inspired techniques, including basic fades, a liquid soap effect, and chains as stencils, to bring my designs to life.
Each skate deck is a storytelling piece - a "Story Boards".
Little Red Riding Hood-Inspired Deck: This design took a playful, dark twist on the classic fairy tale character, with Fieldey’s signature blend of colors and sharp contrasts.
Crazy Blue/Green Bulldog Deck: A wild, energetic design featuring a bulldog in vibrant blues and greens, this deck was a bold representation of Fieldey’s high-energy artistic style.
Skulls and Chains Tattoo-Inspired Deck: With intricate detailing and a moody, monochrome color scheme, this deck captured the essence of tattoo art, showcasing a mastery of both spray paint and acrylic techniques.
A “making of” video, which documents my process from start to finish, was played throughout the event, offering viewers an intimate glimpse of the artistic journey behind the skate decks. The video was later shared across Liquitex Australia’s social media channels, amplifying the success of the collaboration and showcasing my approach to using Liquitex products.
The collaboration brought a burst of color and creativity to an already vibrant Oz Comic-Con, and also highlighted the endless possibilities of Liquitex paints in the hands of a skilled artist. I am always delighted to have oppertunities to work at the intersection of street art and fine craftsmanship.
