Coca-Cola Space Activation Murals
In November 2015, Coca-Cola tapped renowned Perth street artist Fieldey to bring a touch of retro flair to the legendary Ocean Beach Hotel (OBH) in Cottesloe, Western Australia. The project aimed to bring the vibrant spirit of the beach to life while subtly incorporating Coca-Cola branding.
Fieldey’s first masterpiece adorns the downstairs bar, where she transformed a wall into a stunning depiction of Cottesloe Beach. A custom-painted ‘Gidget’ surfboard was mounted on top, seamlessly tying in with the area’s surf culture. Coca-Cola branding was cleverly integrated, with two retro Coke bottles nestled in the sand and a logo etched onto the surfboard, maintaining a playful yet subtle nod to the brand.
In November 2015, Coca-Cola contacted me, to bring a touch of retro flair to the legendary Ocean Beach Hotel (OBH) in Cottesloe, Western Australia. The project aimed to bring the vibrant spirit of the beach to life while subtly incorporating Coca-Cola branding.
My first mural adorns the downstairs bar, where I transformed a wall into a stunning depiction of Cottesloe Beach. A custom-painted ‘Gidget’ surfboard was mounted on top, tying in with the area’s surf culture, and bringing the art off of the wall and into the space. Coca-Cola branding was subtly integrated, with two retro Coke bottles nestled in the sand and a logo etched onto the surfboard, maintaining a playful yet subtle nod to the brand.
Upstairs at the rooftop bar, I took a different approach with a tiki-inspired mural. The faux wood-paneled design captures the essence of retro beachside bars, complete with a pin-up model sipping a Coke and a glowing neon Coke sign. This vibrant artwork has quickly become a fan favorite, with countless Instagram photos circulating featuring the stunning mural.
The murals have transformed the OBH into a visual spectacle but and become a key part of the bar’s atmosphere. To document the creative process, I produced two custom videos that give a behind-the-scenes look at the project.
These murals are a perfect blend of art, culture, and branding, leaving an unforgettable mark on the iconic Ocean Beach Hotel and further solidifying the relationship between Coca-Cola and artistic expression.
LIQUITEX Skate Art for OZ Comic-Con
In April 2015, Jasco commissioned artist Fieldey to create three unique skate decks for display at Oz Comic-Con in Melbourne, showcasing the versatility of Liquitex products. Fieldey used her signature graffiti-inspired techniques, including basic fades, a liquid soap effect, and chains as stencils, to bring her designs to life.
The three decks featured distinct themes: a Little Red Riding Hood-inspired design, a wild blue and green bulldog, and a tattoo-style board with skulls and chains. Each piece demonstrated how Liquitex aerosol and acrylic paints could work together to create vibrant, textured artworks.
In April 2015, Jasco commissioned me to create three unique skate decks for display at Oz Comic-Con in Melbourne, showcasing the versatility of Liquitex paint products.
I focused on graffiti-inspired techniques, including basic fades, a liquid soap effect, and chains as stencils, to bring my designs to life.
Each skate deck is a storytelling piece - a "Story Boards".
Little Red Riding Hood-Inspired Deck: This design took a playful, dark twist on the classic fairy tale character, with Fieldey’s signature blend of colors and sharp contrasts.
Crazy Blue/Green Bulldog Deck: A wild, energetic design featuring a bulldog in vibrant blues and greens, this deck was a bold representation of Fieldey’s high-energy artistic style.
Skulls and Chains Tattoo-Inspired Deck: With intricate detailing and a moody, monochrome color scheme, this deck captured the essence of tattoo art, showcasing a mastery of both spray paint and acrylic techniques.
A “making of” video, which documents my process from start to finish, was played throughout the event, offering viewers an intimate glimpse of the artistic journey behind the skate decks. The video was later shared across Liquitex Australia’s social media channels, amplifying the success of the collaboration and showcasing my approach to using Liquitex products.
The collaboration brought a burst of color and creativity to an already vibrant Oz Comic-Con, and also highlighted the endless possibilities of Liquitex paints in the hands of a skilled artist. I am always delighted to have oppertunities to work at the intersection of street art and fine craftsmanship.
