Coca-Cola Space Activation Murals

In November 2015, Coca-Cola contacted me, to bring a touch of retro flair to the legendary Ocean Beach Hotel (OBH) in Cottesloe, Western Australia. The project aimed to bring the vibrant spirit of the beach to life while subtly incorporating Coca-Cola branding.

My first mural adorns the downstairs bar, where I transformed a wall into a stunning depiction of Cottesloe Beach. A custom-painted ‘Gidget’ surfboard was mounted on top, tying in with the area’s surf culture, and bringing the art off of the wall and into the space. Coca-Cola branding was subtly integrated, with two retro Coke bottles nestled in the sand and a logo etched onto the surfboard, maintaining a playful yet subtle nod to the brand.

Upstairs at the rooftop bar, I took a different approach with a tiki-inspired mural. The faux wood-paneled design captures the essence of retro beachside bars, complete with a pin-up model sipping a Coke and a glowing neon Coke sign. This vibrant artwork has quickly become a fan favorite, with countless Instagram photos circulating featuring the stunning mural.

The murals have transformed the OBH into a visual spectacle but and become a key part of the bar’s atmosphere. To document the creative process, I produced two custom videos that give a behind-the-scenes look at the project.

These murals are a perfect blend of art, culture, and branding, leaving an unforgettable mark on the iconic Ocean Beach Hotel and further solidifying the relationship between Coca-Cola and artistic expression.