Surfboard Graphic to Promote CITROËN Europe & Ripcurl's NEW CACTUS C4
Back in March 2016, I had the incredible opportunity to be part of a unique project with Havas Work Club in London. The campaign aimed to launch the new RipCurl edition Citroën C4 Cactus, and they wanted to combine surf culture with automotive style in a way that hadn't been done before. To bring this vision to life, they called on three of the world’s best surf artists—one of which was me, representing Australia.
We were challenged with creating custom surfboard graphics that would not only fit the vibe of Citroën’s rugged yet stylish vehicle but also align with RipCurl's spirit of adventure. To make it even more exciting, we were asked to film the entire process on GoPro cameras to give fans a behind-the-scenes look at how we created the art. The idea was to make the campaign feel as authentic as the boards we were painting.
In March 2016, I had the incredible opportunity to be part of a unique project with Havas Work Club in London. The campaign aimed to launch the new RipCurl edition Citroën C4 Cactus, and they wanted to combine surf culture with automotive style in a way that hadn't been done before. To bring this vision to life, they called on three of the world’s best surf artists—one of which was me, representing Australia.
We were challenged with create custom surfboards that would fit the vibe of Citroën’s rugged yet stylish vehicle and align with RipCurl's spirit of adventure. To make it even more exciting, we were asked to film the entire process on GoPro cameras to give fans a behind-the-scenes look at how we created the art. The idea was to make the campaign feel as authentic as the boards we were painting.
For my part, I hand-painted an artwork that was inspired by the natural textures of surfboards and the energy of the ocean. After completing the piece, I carefully photographed it, digitised the image to meet the agency’s specifications, and sent it off to Havas in London. They printed the artwork onto a mesh inlay, which was then glassed into specially handcrafted surfboards.
The real magic happened when those boards were photographed in their natural element—alongside the Citroën C4 Cactus. The final result was stunning: a fusion of art, sport, and the open road that was showcased in print and online across Europe. The campaign a huge success and the boards were later auctioned off for charity, giving back to The Wave Project; a group based in Cornwall, that help young adults to gain confidence and reduce anxiety through surfing,
The "making of" videos we filmed became a powerful tool in promoting the campaign, giving viewers a glimpse of the creative process and the passion behind each board. It was an amazing experience to be a part of such a global project that brought together the worlds of surfing, automotive design, and art.
Click to read more about the campaign and see the boards in action!
Coca-Cola Space Activation Murals
In November 2015, Coca-Cola tapped renowned Perth street artist Fieldey to bring a touch of retro flair to the legendary Ocean Beach Hotel (OBH) in Cottesloe, Western Australia. The project aimed to bring the vibrant spirit of the beach to life while subtly incorporating Coca-Cola branding.
Fieldey’s first masterpiece adorns the downstairs bar, where she transformed a wall into a stunning depiction of Cottesloe Beach. A custom-painted ‘Gidget’ surfboard was mounted on top, seamlessly tying in with the area’s surf culture. Coca-Cola branding was cleverly integrated, with two retro Coke bottles nestled in the sand and a logo etched onto the surfboard, maintaining a playful yet subtle nod to the brand.
In November 2015, Coca-Cola contacted me, to bring a touch of retro flair to the legendary Ocean Beach Hotel (OBH) in Cottesloe, Western Australia. The project aimed to bring the vibrant spirit of the beach to life while subtly incorporating Coca-Cola branding.
My first mural adorns the downstairs bar, where I transformed a wall into a stunning depiction of Cottesloe Beach. A custom-painted ‘Gidget’ surfboard was mounted on top, tying in with the area’s surf culture, and bringing the art off of the wall and into the space. Coca-Cola branding was subtly integrated, with two retro Coke bottles nestled in the sand and a logo etched onto the surfboard, maintaining a playful yet subtle nod to the brand.
Upstairs at the rooftop bar, I took a different approach with a tiki-inspired mural. The faux wood-paneled design captures the essence of retro beachside bars, complete with a pin-up model sipping a Coke and a glowing neon Coke sign. This vibrant artwork has quickly become a fan favorite, with countless Instagram photos circulating featuring the stunning mural.
The murals have transformed the OBH into a visual spectacle but and become a key part of the bar’s atmosphere. To document the creative process, I produced two custom videos that give a behind-the-scenes look at the project.
These murals are a perfect blend of art, culture, and branding, leaving an unforgettable mark on the iconic Ocean Beach Hotel and further solidifying the relationship between Coca-Cola and artistic expression.