Food Truck Revamp

Kate, the owner of Grilled to the Mac, one of Perth's best-loved food trucks, invited me to collaborate on the redesign of her iconic van. After 10 years in business, Kate knew it was time for a refresh – something bold and eye-catching that would capture the essence of the business and get people talking.

The design was inspired by a dream Kate had. Picture this: a sandwich with wheels, driving down a cheese road through a landscape filled with American icons that reflected the delicious fast food Grilled to the Mac serves.

I immediately gravitated towards the idea of a hot-rod sandwich – something that would make the original logo stand out and align more with the high-energy, fun vibe of the American fast food culture, while still echoing Grilled to the Mac’s ethos: “to the mac (max).” I set to work, pushing the concept further by blending in elements of classic American hot-rod culture and drawing inspiration from the legendary Ed Roth’s artwork.

For the truck’s new design, I chose a striking colour scheme of sky blue and orange to make the artwork bold and dynamic. New, high-impact hot-rod sandwiches and playful icons emerged, making the truck unmistakable on the road.

This total transformation that reflects not just the food but the energy and spirit of the business. Kate was so pleased with the design that she asked me to create a new logo based on the hot-rod sandwich. The new logo better represented the truck’s fresh look and has been a hit with customers.

Since the makeover, Grilled to the Mac has been busier than ever. The positive feedback at events has been overwhelming, and it’s clear that the new look has sparked something special. It’s been a joy to see the truck stand out, drawing in crowds and bringing a little extra flavour to Perth’s already vibrant food scene.